“My Zipper Collection by Cristina Chiabotto is the fourth capsule collection resulting from the collaboration between Scarpe&Scarpe and its testimonial.
The trendy and elegant lines of the models that compose it are enriched with a lash of strength and uniqueness thanks to the contrasting zips. The communication plays with the movement of the zip opening and transforms it into a curtain behind which hides this collection with an unpredictable soul.
The agency carried out a wide-ranging project which involved: naming the collection, logo design, in store communication, web activities, packaging and communication on social networks.
