Carefree

Carefree. This is how Stannah Italia wants its customers to be, giving them the opportunity to take advantage of the 75% discount directly on their invoice, following the renewal of the 2023 budget law. The agency has been enthusiastic and dedicated to the existence of this possibility, convinced that thanks to it millions of Italians with limited freedom of movement will really be able to change their lives for the better. And it is precisely the change of life, in true Stannah style, that is once again the protagonist of the communication campaign.
“When looking for a stairlift, don’t look for a stairlift. Look for Stannah, the one that will change your life”. So says the TV commercial created for the occasion, which in the visual recalls the search bar mechanism of a browser. Press releases and the activation of an all-round digital strategy complete the campaign.