The new basketball team in Turin has chosen Dolci Advertising for its branding.
The agency has been entrusted with developing the communication plan for the yellow and blue team, the naming contest project, and the graphic design of the logo and new game uniforms, which will be unveiled in the coming days.
“We are excited to support Reale Mutua Basket Torino in this new beginning. The passion for basketball, the shared values, and the strong connection with the city of Turin have made this extraordinary collaboration possible,” said Marco Benadì, Partner & CEO of Dolci Advertising.
“The participation and enthusiasm of the city of Turin for basketball starts from a shared project that aims to have an engaging graphic identity, interpreted perfectly by Dolci Advertising, our partner from day one in this adventure,” stated Renato Nicolai, Sole Administrator of Reale Mutua Basket Torino.
Today, the Turin team presents itself to its supporters with a new logo that reflects the colors of the city and features an innovative representation of a bull, showcasing the grit and desire to get back on the court.
The project was overseen under the creative direction of Guido Cornara, with contributions from art director Ambra Zacco, copywriter Virginia Tamburini, and client partner Luana Dimonte.
For more information:
Phone: +39 011 8171333
Email: dimonte@dolciadv.it.
