Dolci Advertising has managed the communication for the Spring 18 season of Bisbigli, a brand of Linclalor with over 50 years of history, specializing in the premium segment of sleepwear, beachwear, and lingerie. The agency created the film for social media channels, a new format for the consumer catalog, and communication materials for the point of sale.
The film tells an intimate story filled with games, glances, and escapes: the camera almost chases the protagonist as she runs away, hides, but ultimately reveals herself in all her natural sensuality, capable of evoking emotion through a simple whisper. This season, the consumer catalog adopts an editorial style that transports readers to a world beyond the Bisbigli Spring Collection, a world filled with sections and advice that women can read and embrace at any time.
“When Marco Benadì shared his idea of going beyond the usual catalog filled with beautiful images and products, he immediately convinced us,” states Lorenzo Giambruno, Sales Director of Linclalor. “Being able to engage and interest our current consumers and those to come, even with topics complementary to those strictly related to the product, is an important step toward the complicity we seek to establish with all women.”
“Capturing the essence of being a woman is a challenge that fascinates us every time,” says Marco David Benadì, Partner & CEO of Dolci Advertising. “The tone and message we are spreading allow us, season after season, to reach the women who inspire us every day—real women.”
The project was executed under the creative direction of Barbara Guenzati and Guido Cornara, with art director Pietro Nalin, copywriter Alberto Politi, client partner Luana Dimonte, photographer Marco Rufini, director Andrea Bauce, and production company Simple Ag.
For more information, please contact Luana Dimonte.
