This is the conceptual, strategic and creative synthesis of the work that Dolci Advertising has developed for Barò, a company that in the cosmetics market stands out for its care of raw materials, authenticity and innovative strength, as well as a strong connection with the territory of Langhe and Barolo, which has always been fertile ground, rich in excellence and able to tell its story with sincerity.
This concept comes to life in the creation of the new visual identity and in the restyling of Barò’s logo, which we created by choosing the motif of tongues of earth, a metaphor for development and dynamism, to which we juxtaposed the most representative colors of the Langhe and the brand’s values, adapting them to the world of skincare.
From the poster to the brand payoff, we celebrate the authenticity and uniqueness of the Langhe through all campaign materials.
One big, common thread: exalting the value of the most authentic, natural beauty.
