How do you win the competition for the most important Italian fashion house that dresses the largest event in the world?
We were seeking inspiration by chasing sophisticated images and emotional words, but we found a number. A number that represents the perfect alchemy of everything we wanted to convey: Japan, the Olympics, Armani. The Japanese Bushido, which literally means “The Way of the Warrior,” tells us that there are 7 virtues that a warrior must have to win his challenge. A challenge that is played first and foremost on an ethical and moral level. With this worldwide TV campaign (30″ and 15″) and social media, created by Dolci Adv, EA7 becomes the ambassador of the 7 virtues of the warrior, dressing the national team athletes and bringing Italy closer to the Land of the Rising Sun.
