Stannah. It changes your life.

Transparency, trust, credibility. These are the sacred values of advertising, today increasingly difficult to communicate. The new integrated campaign of the stairlift leader Stannah expresses them at their best, making them spokesmen for the brand’s main concept ‘It changes your life’.
A campaign that stems in Sweets from an evidence: on Trustpilot, one of the most accredited international review platforms, Stannah is rated 4.8 stars out of 5 thanks to the authentic testimonials of all those who have regained their freedom of movement. ‘If you’ve changed your life, it shows’. Yes, because those who have changed their lives with Stannah shine in their entirety and their satisfaction is like a star that accompanies them at all times. And he wants to tell everyone by sharing his positive experience.
It is in the claim ‘tell everyone’ that the recommendation mechanism, still the best form of communication for a company today, is triggered.
Preceded by a teaser phase, the campaign proved to have all the potential to create a truly complete integrated communication plan. A precise strategy that, starting from the TV campaign, develops through print, digital and social, giving shape to a communication that is able to feed itself thanks to ever new reviews.