Connected for a healthy society. This is the mission of Lombardy Life Sciences Cluster, creatively expressed by the agency in a new positioning.
A challenge accepted with great determination, necessary to communicate the whole value of the Lombardy Region community, which brings together public and private entities with a shared goal: to improve the lives of citizens. That’s how sharing, community and closeness turn out to be essential concepts to innovate life sciences, but also to inspire a new key visual, identified in the symbol of an embrace.
A renewed visual identity capable of outlining step by step an actual integrated communication project, declined on traditional and digital channels: from stationery to the brochure, from the newsletter to social medias (LinkedIn and Twitter), up to the institutional video and website.
