Back to my nature

Sometimes the challenge in our work is not to invent a new brand identity, but to bring it to light. This is the case with Lisanza.
A name that for 100 years has chosen to dress women only with top-quality underwear and knitwear. Despite the drastic changes in the market and the advent of ‘Fast-Wearing’, Lisanza has never renounced the values of tradition and the excellence of Made in Italy.
Lisanza has always been one of those brands that shows a lot, but talks little, exploiting word-of-mouth rather than a real communication strategy. Today, thanks to a coordinated image project that provides a new visual and conceptual coherence in all its parts, from the logo to the packaging, from the labels to the shopping bags, from the institutional image to the catalogues for the sales force, the agency has given Lisanza back its uniqueness. Just as the campaign payoff ‘Back to my Nature’ wanted to return the woman to her truest and most intimate essence. Tradition and research intertwine in the undergrowth of a rich and wild Italian nature, but at the same time secret and discreet, to celebrate a timeless femininity.
A free and spontaneous woman, far from fashion and in perfect harmony with her own being.