Taking the opportunity of sending Christmas greetings to its members and fans, Altroconsumo decided to produce an institutional video to talk about its mission and ideals.
The video shows in a metaphorical way the values of Altroconsumo represented through simple, fresh and straightforward black and white illustrations.
The voice over empathetically and intimately narrates the brand’s mission as the images flow before us.
The video also manages to engage the viewers by making them enter a new world, making them feel part of a universe made of people, experience, and history.
Another world that cares about the world
Client
Altroconsumo
