The healthy side of food

For Bem, a world of organic, vegan and gluten-free snacks, the agency oversaw and worked on the brand identity and the packaging and payoff design.
Colors, sense of humor, and healthy food are the key words for the communication of this new bio universe. The Facebook and Instagram account that we follow on a daily basis build on these very premises: using a light and witty tone of voice, they want to inform the target audience about how important it is to eat healthy, but also how good healthy food can be, all without losing the lightness, colors and friendliness now typical of Bem’s DNA.