Visibly Invisible.

To build the brand identity of a new line of titanium frames, we drew inspiration from their uniqueness, starting from the name. In the word LITHE resonates the lightness, flexibility, and agility of ultra-thin frames, which do not obstruct the world and the gaze but elegantly frame it. A sense of infinity, echoed in the logo, is expressed especially in the print campaign. The claim VISIBLY INVISIBLE, associated with imagery of vastness and openness, conveys a view truly free to roam and glasses made to be noticed, but not by the wearer.