Change begins with a choice: to give women victims of violence the support they need to become once again protagonists of their own future. That’s why, from the collaboration between Scarpe&Scarpe and the association D.i.Re – Donne in Rete contro la violenza, SCELTA D was born: the social responsibility project that aims to offer concrete opportunities for training and employment to women experiencing situations of hardship and danger. Through listening, welcoming and supporting them on the road to economic independence, SCELTA D aims to give them back their dignity and autonomy. Conceived and managed pro bono by Meridian Communications, a company specializing in the development of ESG projects, the initiative has seen us involved in the voluntary realization of the entire creative process: from the naming concept to the visual identity, to the communication campaign for social networks and for the 136 Scarpe&Scarpe stores.
After a few months of activities and fundraising, on the 25th of November 2024 CHOICE D was awarded the prestigious Libellula Inspiring Company 2024 award by Fondazione Libellula in the category of “Caring Actions.” An award that celebrates companies committed to preventing and fighting gender-based violence and discrimination.
We are proud to have put our creativity and expertise at the service of a project that doesn’t just talk about change, but makes it happen. Because we strongly believe that the only possible choice is to do our part in shaping a more just society in which every woman can feel free and valued.
