Two months after the launch of the initiative—proposed by Dolci Advertising—the collaboration between the visionary Italian high jewelry brand Chantecler Capri and 24ORE Business School has reached its final stage. Embracing the brand’s challenge in the realm of digital strategy, the 18 students from the 25th edition of the Master’s in Communication, Digital Media & Social Strategy, divided into three groups, worked diligently on the assigned Project Work.
Even during the lockdown, technology allowed them to keep going.
Using Zoom enabled them to overcome the obstacles posed by the situation to traditional class activities. It was on this platform that the three groups presented their work to the jury, represented primarily by Costanza Aprea—Vice President—and Angela Za—Marketing Manager—of Chantecler Capri. At the end of the presentations, it was up to them to announce the winner.
“When we accepted the collaboration proposal presented by Dolci Advertising, we hoped for a result that would demonstrate how advanced education and small and medium-sized enterprises can collaborate effectively and mutually benefit. The quality of the students’ work was the final confirmation of this,” commented Costanza Aprea, Vice President of Chantecler Capri.
“If there’s one thing this challenging situation has taught brands, it’s that we need to invest more in digital, seeking innovative and engaging solutions that build empathy and excitement. And that’s exactly what we found in this Project Work, along with a beautiful human and learning experience that these open, young, and motivated minds gave us,” added Angela Za, Marketing Manager of Chantecler Capri.
“From the briefing stage to the presentation, the students showed curiosity, an understanding of the project’s purpose, and a proactive spirit, committing themselves to being active on social media and giving great visibility to the brand on the Instagram profile of the master @marketingcomunicazione24,” stated Marco David Benadì, Partner & CEO of Dolci Advertising and Scientific Coordinator of the Master in Communication, Digital Media & Social Strategy at 24ORE Business School.
And while the project for the 25th edition of the Master with 24ORE Business School has concluded, the doors of the Chantecler boutique in Milan on Via Santo Spirito 5, along with all company activities, are open again. The brand is ready to restart with all the style and joy of living that characterize those who never stopped believing and innovating. The creative outcome of this surge of positive energy is also reflected in the new Capriness collection—designed to bring the magic and sunshine of Capri to this unusual summer of 2020—which will be available in Chantecler boutiques and selected multibrand stores in Italy and abroad.
For more information:
Raffaella Stefani
stefani@dolciadv.it
