Armani Values

Giorgio Armani has created a style that goes far beyond fashion. It is a lifestyle. A way of being and presenting oneself, certainly made up of clothes and accessories, but also of manners, gestures, attentiveness, relationships, and responsibilities. These are all values that can be strong and deeply rooted, yet at the same time represent a free and personal expression, full of that authenticity that makes Armani a universal story. What we tell is indeed a story that concerns us and our planet. The story of a needle and thread that sew together different people, giving life to an increasingly inclusive and sustainable world. Created with the utmost respect for Armani’s stylistic minimalism and reconstructed using the designer’s sketches, patterns, and photographs, this story is a celebration. Not of fashion, but of humanity. Or rather, of the human being as a fusion of masculine and feminine codes that narrate a mysterious and personal femininity and a soft and conscious masculinity. A story where ethics and aesthetics meet to shape a new possible future.