Daniela Pierri works at Scarpe&Scarpe and, as a child, had part of her right leg amputated.
In spite of this, she runs and participates in Paralympic events, which have enabled her to finish top nationally in the sprint and long jump. Her dream is to participate in the Tokyo 2020 Paralympics and Scarpe&Scarpe has decided to support her.
For this project, multiple materials were produced:
from the naming of the initiative “Daniela Pierri. Il mio sogno tutto da correre” (Daniela Pierri. My dream to run) to the in-store radio release, from the teaser video for the web to the posts for social networks, right through to the newsletters aimed at Scarpe&Scarpe customers.
