Different eyes, different lives

The eyes with which you look at the world define your place in the world.
In this campaign – which showed a series of characters making life choices that were unorthodox, original, outside the box – the theme of a different perspective is paramount.
A new, fresh, original look at life. A look called “Frames of Life” by Armani.
A 2-minute teaser video presenting the characters, 5 films telling the stories of these characters from different parts of the world, press adverts and billboard posters, including the iconic mega-billboard in Milan’s Via Broletto.