Domitys Quarto Verde. A safer way of living the third age

Bergamo, the lockdown and a new housing concept for the third age, different from all the others and able to give, at such a difficult time, a concrete answer to the needs of seniors and the city. This is how the new Domitys Quarto Verde campaign was born: joining the dots to create a new concept, useful to the whole community. To seniors, to feel safer without having to give up their freedom, and to their loved ones, so they don’t have to worry about them being out and about or, worse, alone with the danger of the Coronavirus.
The new Domitys Quarto Verde housing solution truly represents a safer way of living the silver age. Without losing one’s independence, one’s desire to remain active and the feeling of protection that only a home can transmit.
The campaign went on air in the local press, billboards around the Papa Giovanni XXIII hospital, radio and web banners.