Know to save, know to grow. This is the conceptual, strategic and creative core of the work that Dolci Advertising has developed for GESCO, a dynamic Energy Service Company that moves in a rich, competitive and fast-moving market.
The execution of this concept relies on a simple and powerful symbolism, a lush and majestic plant, which we elected as the key visual of the brand, the protagonist of the institutional video that uses the metaphor to tell the story of the company starting from the transformation of a seed into the GESCO plant.
The metaphor of growth also lives in a cohesive and coherent way in all the other materials produced, from the press ad to commercial materials such as company profiles and product brochures for services related to photovoltaic and cogeneration plants.
The ambition and mission we wanted to tell are perfectly distilled in the title of the campaign, Let’s cultivate the energy of your future.
Because, as the text states, “he who sows GESCO, reaps energy.”
