Peppe Poeta, player of the Italian national basketball team and captain of Reale Mutua Basket Torino, has signed for Scarpe&Scarpe a capsule collection dedicated to men who want to become icons, models to follow while remaining true to themselves. The playmaker of a team is in fact the one who decides the plays, the pivot around which the actions revolve, the star.
The agency realised an extensive project that involved: naming the collection, logo design, in store communication, in store and web activities.
