Tailoring without borders

Carrying forward the thread of a new discourse. This is the goal of the collaboration between the agency and Colori Vivi, a social tailoring shop that helps women in need by teaching them the craft of tailoring.
Needless to say, in an agency made mostly of women, this project was immediately met with great enthusiasm, dedication and empathy. After visiting the showroom several times and talking to all the seamstresses, the agency came up with a new positioning best expressed by its payoff: Tailoring without borders. Because breaking down all barriers and weaving the fabric of a story made of selfless solidarity is a journey to be made together, to reach farther and higher. And this, UP, is precisely the concept that has been associated with the new Fall-Winter 22/23 Collection, for which an editorial plan was developed to present the new garments on Instagram.
UP because Colori Vivi became the promoter of Upcycled fashion, born from valuable deadstock from high fashion houses, Upgraded, with attention to the smallest details, but, above all UP to YOU. To carry on the thread of a new discourse there is, in fact, a need for all those who choose ethical and conscious fashion. Those who design it, those who communicate it, and those who wear it.