Two unique experiences within reach of everyone

The Certosa di Avigliana and the Oasi di Cavoretto are two unique hospitality structures. Unique because they are managed by the Abele Group, a non-profit organization founded in Turin in 1965 by Don Luigi Ciotti. Unique because they encompass typical hotel services in two pure locations where everything is designed to do good.To tell this story, the Agency analyzed their positioning and developed it into targeted storytelling, exploring a precise and defined path: a new way of understanding rest, travel, and staying away from home, transformed into an experience of reconciliation with one’s purest self. In the case of the Oasi di Cavoretto, this journey culminated in the definition of a new payoff: “Live the Simplicity,” which contributes to the identification of a new category in the field of hospitality. The project also involved a restyling of the logos, now more contemporary, and the creation of three institutional brochures: one for the Certosa di Avigliana, one for the Oasi di Cavoretto, and a third comprehensive one dedicated to business clientele. These materials form the format for the new communication of the two structures: their contents represent elements, such as the signage for the different environments and services, that reinforce their identity.