Unique, like you

Dibi Milano has a specific mission: to bring out the true, authentic beauty of every woman, to free it from standardised images and to celebrate it in a world of mass-produced mannequins.
This mission took shape in Dibi Milano outlets through a re-branding operation involving the curation and coordination of communication locally and via the affiliate network, packaging design, product launches, billboard campaigns and a payoff, “Beauty in a method”, which defined new standards of aesthetic excellence.
All this was accomplished by creating an innovative manifesto that emerged as a brand philosophy, and the use of the cube as a distinctive element across the entire in-store design project.