Welcome to Italy

Designing the communication for OVS Kids stores in China. Bringing Italian style and making it recognisable to East Asian children and their mothers. Designing a retail concept that will work tens of thousands of miles away by incorporating the values the Chinese associate with Italy: a slow, comfortable, pleasant life, a high standard of well-being, high-quality materials that last and great attention to detail.
All by means of a colourful, fun graphic style designed not only to attract mums and kids, but also to take them on a journey.