Who is Fred?

It is precisely from questions that ideas are sometimes born. And this is the question from which we at Dolci started out to tell who Fred Mello really is. Who is Fred? We asked ourselves, but above all we asked people with a precise objective: to create awareness and memorability for this Italian brand with a New York soul.
This is how the new Fred Mello integrated campaign was born, enhanced by an original music track and supported by media planning involving TV and digital.
A question that was creatively transformed into a multitude of answers. Because Fred does not have a single voice or a single face, but represents anyone who wishes to express themselves in the way they dress. A brand with which everyone can identify, finding the style that best represents them. The result is a project built step by step with the customer, from the focus groups to the on-air campaign, to create a communication language that is simple, but at the same time unique and distinctive.